Volleyball vs Softball

Petter Tomas ENG 101 September 12th, 2011 Volleyball Vs. Softball Home run! Spike! These are some very different words that mean very different things between softball volleyball. Not only are they different but they can be alike in smaller ways also. They both deal with balls, there both sports, they are both played in the same season. Their different in sizes, both uses different equipment, and are both played very differently. When it comes to the equipment used there are no similarities. There are many differences in the equipment used in volleyball then there is in softball.You don’t use bats in volleyball, and you don’t use nets in softball. The balls used in volley ball are much larger compared to a softball. In softball you use a bat to hit the ball out into the field. In volleyball you use your hands to hit the ball over the net to the other side. The teams don’t compare in sizes. In volleyball there are six people on both sides of the net. As in softbal l there can be nine to ten players out on the field. If you play slow pitch there is usually ten, but if its fast pitch theirs usually nine.Of course since they are completely two different sports that would mean that they have completely different rules on how to play. Volleyball and softball are usually both played around the same time of year, spring time. They can both be played outdoors. Volleyball can be played out doors in the sand or inside a gym. It doesn’t really matter as long as you have a net. When it comes to softball you can only play that outside on a softball field. When it comes to both sports, they are both very different. I rather would prefer to play softball rather than volleyball.To me softball is more of a competitive sport, always moving around the field. There’s more areas to play. Such as pitcher, catcher, hitter. But don’t get me wrong I like to play volleyball for fun also. Softball and volleyball are very different in many ways. But similar in some ways also. They are both great sports to play. So if you like to spike it, or hit a home run, they are both fun sports to play. a-raes end end Hdad beging People are always trying to figure out what sport to play. Some of the most popular sports to participate in and to watch, just happen to be the two sports that I have the most expertise in.I played in both volleyball and softball thought out my young life. I have played in organized league's both in high school and for the YMCA as well. I am using these two examples to show you two differences and two similarities that both sports have in common. In providing you this information I hope it may become beneficial in helping a person that is having trouble deciding which sport is best for them. If their final two choices were volleyball and softball that is. First we will talk about the differences.The first difference that I will discuss will be about a piece of equipment that is used in both sports and has to be u sed to participate and play in both sports. The second difference that I want to convey is what effect fiscal contact has on your decision to picks the correct one. The two similarities that I am going to discuss are that they both can be played with little expense to a person or persons and that both of these sports you have flexibility in the times of the year that you can play and participate in both sports and is a factor in the popularity of both sports.The piece of equipment that may be used as a deciding factor in choosing the correct sport for a person and probably the most important piece is the ball. Its true they both are played with a ball. The differences that I want to bring up are the size of the balls and the way they are made. The softball is harder and made of a more durable core made of a solid polyurethane and. The outer leather is stitched and held together with a nylon thread. It has a circumference of ten inches. Where the volleyball is a lot softer leather an d has a circumference of twenty-five inches.The ball that is used in a volleyball game is hit with your fist and the ball used in a softball game is hit with a bat. The second difference that I think could be a factor in your decision is how much body contact that is involved in both sports. Yes, they both are considered a non contact sport with minimal contact, but in both sports you can experience an injury if you are not fit and in shape. and the many different environments that both can be played in. For example, football players often tackle the opposite players to stop them approaching forward. But it is rarely seen in a baseball game.Another major difference is the rule. For instance, it changes defense side and offense side when every three players are out in a baseball game. But it’s totally different from football. You are changed to offense side when you intercept the ball. The last difference is that football players have to carry the ball to touch down but baseba ll players don’t need to do that. In conclusion, though there are some similarities and differences This could be a deciding factor when choosing the correct sport. Some people may think softball as a more of a â€Å"tough man† sport.Or a person that plays volleyball,he/she is has more skills that someone that plays softball. Contrary to what spectators may think, these two sports take effort by all the players. This is one thing that football and basketball have in common. Both of these sports are team sports, because it takes every person on the team to achieve and succeed is either in school participating off scholarship or playing in a league out side school. start the understanding that it takes hard work, team work and working with others to and achieve personal goals later on in life. They are both great sports to. wo concepts that a person can needs to prosper and sussed. I have picked both are very popular from childhood threw adulthood. The concept of working together that working with people is needed in the grand schemes of things to, achieve goals, and to succeed in life. There are so many sports in the world. There are some similarities and differences between these two sports. I would like to discuss the similarities first. needed teamwork to win a game. Teammates should cooperate with each other and follow their strategy made by coaches to go through the game and win eventually.There are no two better sports than softball and volleyball to use as the seed to being teaching these idea. Both are a fun activity and both can be played with a minimal of funding. Volleyball and softball are usually both played around the same time of year, spring time. They can both be played outdoors. Volleyball can be played out doors in the sand or inside a gym. Softball is usually played outside on a softball field. I would prefer to play softball rather than volleyball. To me softball is more of a competitive sport.Your always moving around. Thereà ¢â‚¬â„¢s more areas to play. Such as pitcher, catcher, hitter. But don’t get me wrong I like to play volleyball for fun also. between these two sports, you can play what you want. In high school, the most enjoyable part of one’s Friday nights will somehow include football games and basketball games. Football and basketball are almost always recognized as the most important sports to a school. one was to compare and contrast football to basketball, he/she would find many similarities, as well as differences.

Comparison of strategy of Nike and Adidas Essay

1.0 Introduction: Johnson, Scholes and Whittington (2005, p.9) defines strategy as the way in which an organisation plans to use its resources effectively in order to gain a competitive advantage over the long term. In other words the carefully planned guidelines that organisation’s follow, which differentiates them from other organisations. Mirow (2005,p.10) suggests that strategy of Amazon.com,Inc., a multinational electronic commerce company headquartered in Seattle, focused on providing customers with low price, convenience and a wide selection of merchandise. They focused on this strategy and started their website in 1995 as an online book retailer. They slowly expanded their products and are currently an online shopping website with the largest product supplies online earning revenues in billions. Hence we can see how important strategy is for the success of an organisation. There are three levels of strategy, which are corporate level, business  level and functional level strategy. Strickland and Thompson (2003, pp.50, 55 and 56) suggests that the corporate level strategy is the strategy which is determines the overall purpose and prospect of an organisation and reflects on how to add value to different parts of the organisation. The business level strategy provides guidelines on how to excel competitors or survive in a particular market and the functional strategy is the contribution made by the resources, people and processes to the business and corporate level strategies. Companies strive with their strategies in order to become the leader in their specific industry or market. Nike and Adidas are the top two competitors in the footwear, apparel and accessories segment of the textile industry. The focus of the latter part of this report is on how these competitors compete with each other using their strategies. 2.0 Literature review: In order to fully understand about strategy, it is mandatory to know about the five generic competitive strategies. The five generic strategies according to Strickland and Thompson (2003, p.150) are low-cost provider strategy, in which the organisation provides goods or service at a low cost, broad differentiation strategy, in which the organisation differentiates its products or services making it appeal to a vast range of customers, best-cost provider strategy, in which the organisation provides goods or services of high quality making it worth the amount they are charging which is lower than their competitors, a focused strategy based on lower cost, in which the organisations focus on a narrower buyer segment and provides them their goods or services at a lower cost than its competitors and focused strategy based on differentiation, in which the organisation focuses on a narrower buyer segment and produces product customized according to their needs. 3.0 Backgrounds of Nike and Adidas: [IMAGE URL: http://digestingdesign.wordpress.com/tag/nike/] 3.1 Company overview of Nike According to (www.nikebiz.com) NIKE,Inc. was founded in 1972 by Phil Knight and Bill Bowerman. It designs, markets and distributes athletic footwear,  apparel, equipment and accessories for a vast range of sports and fitness activities and are currently the world’s leading company in the athletic footwear, apparel and accessories segment in the textile industry. It is based in Beaverton,Oregon and has subsidiaries such as Cole Haan, which designs, markets and distributes luxury items such as shoes, handbags and coats. Their subsidiaries also include Converse,Inc. and Hurley International LLC and Umbro,Ltd. The revenue of Nike,Inc. as at May 2010 is around US$ 19014 million according to (www.biz.yahoo.com). [IMAGE URL: http://www.soccercleats101.com/2009/10/07/adidas-predator-x-get-ready/] 3.2 Company overview of Adidas Group: According to (www.adidas-group.com) Adidas, founded in 1949 by Adofl Dassler, is a sports apparel manufacturing company. Starting with athletic footwear such as running shoes and soccer shoes, they currently manufacture a wide range of products such as bags, watches, shirts and accessories. They are the second largest sportswear manufacturer, behind Nike,Inc. Adidas Group is made up of three companies, Reebok, TaylorMade Adidas Golf company and Rockport. The revenue of Adidas as at May 2010 is 14878 US$ Million according to (www.biz.yahoo.com). 4.0 Critical Incidents that occurred in the past: 4.1 Critical incidents that affected Nike: Nike, Inc. had gone through various incidents which had an impact on their success. According to Dermesropian, Drage, Grigaite and Lopez (2004,p.3) in 1972, Nike persuaded marathon runners at Olympic Tracks to wear their shoes which was an innovative strategy as it resulted in strong advertising when some of the runners were the top finishers and popularity of Nike continued to grow throughout the 70s. In 1979 Nike had 50% of the US running shoe market. In 1988 Nike introduced their famous slogan ‘Just do it’ and acquired a company called Cole Haan. They sponsored many famous athletes such as Michael Jordan, a famous basketball player and Tiger Woods, an excellent young golf player. During 1992 Nike acquired Canstar sports which included the hockey equipment maker Bauer and opened its first Niketown store. In early 1995 Nike acquired a license to put its logo on NFL uniforms  which resulted in strong marketing. Air Jordan [IMAGE URL: http://www.myairshoes.com/air-jordans/air-jordan-xx3-officially-unveiled.html] They launched a new brand called Jordan, in 1997, which was influenced by the famous basketball player Michael Jordan and one of the most famous shoes of that brand were called Air Jordan. Some incidents harmed Nike during 1998 as they had to cut 1,200 jobs due to the fall of sales in Asia and the demand of athletic shoes fell in 1999. Nike wanted to diversify and in the year 2000 they shifted a little towards the technological and electronic sector and introduced athletic electronics, which included MP3 players, heart monitors, and two-way radios. Products of Nike in the BCG matrix [IMAGE URL: http://www.robmillard.com/archives/BCG%20Matrix%20Big1.html] They opened their first Nikegoddess store in California in 2001. They acquired Hurley International, a distributor of action sports apparels and lost their license to put their logos on NFL uniforms to Reebok in 2002. In 2003 they acquired one of their competitors called Converse but it continued to operate independently in order to sustain the brands popular name. 4.2 Critical incidents that affected Adidas: Adidas also faced various occurrences in order to attain the title of the second largest athletic footwear sportswear and accessories manufacturer.   Adidas Samba [IMAGE URL:http://www.bestshoesmen.com/adidas.Men.Samba.Classic.Soccer.Shoe/detail.html] According to (www.adidas-group.com) Adidas registered as a company in 1949 with the three stripes logo as their trademark. (www.footballshirtculture.com) explains that in the year 1950 they produced the â€Å"Samba† all-round soccer shoes which are even now considered to be the best classic training shoe today. One of the biggest successes of Adidas was in 1952 when it was the most common shoe brand worn at the Olympic Games  held in Helsinki. They made the first track shoes with removable spikes. Emil Zatopek, in Adidas shoes, won three gold medals in one week creating a huge impact on the image of the brand. German National Team wearing Adidas in the 1954 football world cup [IMAGE URL: http://soccernet.espn.go.com/world-cup/feature?id=696762&cc=4716&ver=global] In 1954 Adidas became famous all over the world as the German national team was victorious in the football world cup for the first time, wearing Adidas shoes with screw-in spikes. In 1955 Adidas came up a shoe with exchangeable spikes which became very popular among the high jumpers. In 1964 Billy Mills won the men’s 10,000 meters wearing the new Adidas shoe which was considered the lightest shoe weighing 135 grams. In 1969 Adidas produced the world’s first injection molded multi stud soles of polyurethane, which gave a one year guarantee on the soles. Adidas began production of balls in 1961 and in 1970 their football was the official ball of the football world cup. In 1971 the famous ‘Fight of the century’ where Muhammad Ali and Joe Frazier fought with each other, both of them wore special boxing shoes designed by Adidas. Products of Adidas in the BCG Matrix [IMAGE URL: http://www.robmillard.com/archives/BCG%20Matrix%20Big1.html] Adidas Copa Mundial [IMAGE URL: http://www.footballbootroom.com/Adidas-Copa-Mundial] In 1979, Adidas produced ‘Copa Mundial’, which even today is still the world’s best selling soccer shoe. In 1986 Adidas introduced Azteca, the first synthetic world cup matchball in the world. However, in 1993 Adidas took over Sports Inc., a US based sports marketing company and Adidas was loosing US$100 million a year. Robert Louis Dreyfus had become the new president of Adidas and he downsized the German staff and went subcontracting to China. Adidas once had 70% market share in the US and it fell to 2% in 1993. In 1994 Adidas made a comeback by producing the revolutionary soccer shoe called the Predator during the soccer world cup in the USA. They went public in 1995 and acquired the Salmon Group which consisted of the brands TaylorMade, Mavic  and Bonfire in 1997. The new company is named Adidas-Salmon AG. They were the first sporting goods company to chosen as the official sponsor of a soccer world cup in 1998 when they sponsored the 1998 FIFA World cup in France. Adidas Predator Mania [IMAGE URL: http://www.produktenews.ch/newsflashartikel.cfm?key=179710] In March 2002 Adidas launched ClimaCool a footwear with a ventilation system and introduced the new Predator Mania boots and jerseys with the dynamic layering concept in the 2002 FIFA world cup with their own official ball called the Fevernova. They sold over 6 million footballs and more than 1.5 million jerseys and half a million of the Predator Mania that year. In 2006 Adidas became the official partner, supplier and licensee for the FIFA world cup to be held in 2006, 2010 and 2014. They acquired Reebok International in the same year. 5.0 Comparison of the strategies of the companies: 5.1 Strategies of Nike: In order to become the world’s leading designer, marketer and distributor of athletic footwear, apparel and accessories, Nike followed many strategies. Their corporate level strategy, according to Dermesropian, Drage, Grigaite and Lopez (2004,p.15) is their focus on innovation and emphasis on their research and development department in order to be profitable in the long run and they do their best to produce footwear, apparel and athletic equipment that reduce or eliminate injury, help in athletic performance and maximize comfort. They continue to expand their operation in the USA, Asia Pacific, Europe, Middle East, Africa and the American regions trying to reach as many customers as possible. Their business level strategy is a combination of the best cost provider and broad differentiation strategy, but more emphasis is put on the best cost provider strategy. They rely heavily on strategic outsourcing and most of their products are manufactured outside the United States. One of the main reasons behind their success following the cost leadership strategy is their extensive network structure that allows them to cancel their alliance with any company that fails to maintain their standards. They work very closely with their suppliers which allow them to produce their goods at a very low price and of superior  quality with the newest technology which makes them the market leader and the rest have to try producing similar goods close to their standard in order to survive in the market. They work very hard in their marketing strategies and which one of the primary reasons behind its success. Fig.1Fig.2Fig.3 Players who wear Nike – Fig.1) Cristiano Ronaldo [IMAGE URL: http://s702.photobucket.com/albums/ww24/bleedingblue97/?action=view ¤t=Cristiano_Ronaldo_Manchester_United.jpg&newest=1 Fig.2) Michael Jordan [IMAGE URL: http://www.ionlinephilippines.com/2009/12/michael-jordan-look-alike-michael-jordan-imposter-video/] Fig.3) Tiger Woods [IMAGE URL: http://www.dailyworldbuzz.com/tiger-woods-still-has-support-of-nike-gatorade-and-gillette/4970/] Nike hired famous basketball player Michael Jordan, tennis player Serena Williams and Tiger Woods who signed a seven year contract in order to be the spokesperson of Nike. In 2003 they spent around US$ 32.4 million on Net TV commercials and another US$ 39.8 for magazine ads. In order to become the market leader one has to follow a rigid and innovative strategy but to remain as the market leader the strategy has to be sustainable. According to (www.bizjournals.com) on a report published by Nike, suggest that they have planned five major programs in order to keep their corporate level strategy sustainable. In order to sustain in the long run Nike is now emphasizing more on the concerns about global warming. They have decided to focus more on their product design process, eliminating toxics and wastes wherever possible, start a GreenXchange web marketplace to share intellectual property which have been designed to act as a catalyst in green development, establish a lean manufacturing and human resource management in order to acquire a more equitable supply chain, establish a social program which combines education and sports programs for the third world countries and establish a new group call the Business for Innovative Climate and Energy Policy. 5.2 Strategies of Adidas: The strategies of both these sports giants are very similar but Adidas  focuses more the broad differentiation strategy. According to (www.adidas-group.com) the corporate level strategy of Adidas also focuses on innovation, trying to produce new products, services and processes in order to cope up with the competition. In 2009 the Adidas Group strategically decided to move from a vertically integrated brand structure into a functional multi-rand structure for the Reebok and Adidas brands. This created a global sales function which were responsible for commercial activities and a global brands function which were responsible for the marketing of both brands. The global sales function was also split into two departments, wholesale and retail, which catered to the various needs of both these business models. This was done in order to sustain their corporate level strategy for the long run so that these divisions could emphasize and work hard in their respective departments in order to make the most of their efforts. This led to the elimination of regional headquarters and moved towards more direct communication between the local markets and the global functions. They implemented a multi-brand strategy by having a diverse brand portfolio which allowed them to cater all segments of the market from players to almost everyone. This helped them to keep a unique identity and concentrate on their core competencies. Adidas focused their investments in the best marketing and distribution channels in different countries by critically evaluating the consumer buying behaviors and their constant struggle to secure prime shelf space. They have also embraced e-commerce in order to become more efficient and appeal to more customers and make purchasing much more easily accessible for them. Their supply chain is closely communicated and hence it helps them to customize their products which appeal to a wide range of customers. The organizational culture of Adidas group obligates employees to be innovative. This culture forces them to produce goods which are highly innovative and with the use of the latest technology their products have a very good quality. According to (ar2001.adidas-salomon.com) using latest technologies they produce products which enhances performances of players and they focus on sports such as football, tennis, basketball and even training shoes which are used by anyone with the ability to run. Their new technologies have lead to the production of Climacool, a shoe with a ventilation system and a ­3 a shoe with an energy management system that guides and drives an athlete’s foot  through each stride. Fig.4Fig.5Fig.6 Famous players who wear Adidas – Fig.4) Zinedine Zidane [IMAGE URL: http://s670.photobucket.com/albums/vv70/tomdavies99/?action=view ¤t=09_zinedine_zidane_dpa_300.jpg&newest=1] Fig.5) Kaka [IMAGE URL: http://soccerpitch.co.za/tag/real-madrid/] Fig.6) Kobe Bryant [IMAGE URL: http://family-fitness.mattters.com/2010/7/2/couldnt-wait] Adidas Trefoil logo [IMAGE URL: http://free-extras.com/images/adidas_logo-658.htm] Adidas has world class players who wear their products such as Zinedine Zidane of France, Alessandro Del Piero of Italy and Kobe Bryant an NBA champion who is a style icon for basketball lovers. They also concentrate on their classic items, reintroduce and redesign them under their Trefoil logo. 5.3 Comparison of the strategies of Nike and Adidas: According to (http://comparisonz.com) Nike and Adidas have almost similar strategies but different implementation methods. Both the companies concentrate heavily on technology and strive to produce new and innovative products. Nike focuses on the American markets whereas Adidas focuses on the European market. Nike does not have any production plants as they only design, distribute and market their products and hence they outsource to various countries in Asia, mainly Taiwan and Korea, which outsource their production to China, Indonesia and Vietnam. Adidas on the other hand, carry out all their production in Germany and recently has adopted Nike’s outsourcing policy by outsourcing to Asian countries. Nike and Adidas both follow a premium pricing strategy which according to Kotler (2003, p.272) is a strategy where companies charge a premium price for their products. Their competition is always intense and according to Anderson (2010) during the world cup 2010 Nike launched the popular â€Å"write the future†, three minute advertisement featuring world cup stars which was a major hit on Youtube and Adidas replied with their two minute video with celebrities like Snoop Dogg  and Daft Punk into a famous scene from the movie Star Wars. Nike sponsored nine teams whereas Adidas sponsored 12 teams. World’s Largest LED by Nike [IMAGE URL: http://johannesburgbc.ning.com/profiles/blogs/nikefootball-delivers-the] Even though Adidas was the official sponsor of the World cup 2010, Nike attached an LED display to a 30 story skyscraper in Johannesburg where soccer fans could write short messages using popular social networking websites such as Twitter and Facebook and Nike put up 100 messages on the side of the walls every night. Adidas adiPURE III Nike Tiempo Elite [IMAGE URL: http://soccerlens.com/shirts/nike-vs-adidas-buying-football-shoes-in-2010/6410/] Umair (2010) compares the constant rivalry between Nike and Adidas using their products. During the world cup Nike launched an Elite series for the 2010 world cup called Nike Tiempo Legend Elite which had customized shoes worn by famous football players such as Christiano Ronaldo and Cesc Fabregas. Adidas on the other hand, launched a new collection called Adidas Adipure for the world cup 2010 which also had customized shoes worn by famous players such as Kaka and Lionel Messi. In soccer Adidas shoes are worn by famous players such as Zinedine Zidane, Kaka and Lionel Messi, whereas Nike shoes are worn by Christiano Ronaldo, Wayne Rooney and the original Ronaldo. In basketball Nike shoes have been used by Michael Jordan and Adidas shoes have been worn by Kobe Bryant. 6.0 Future Plans of Nike and Adidas: It is easy to become the market leader or the market challenger for organisations but sustainability is the primary concern and hence organisations focus of the sustainability by coming up with strategies that will make their position sustainable in the long run. According to (www.environmentalleader.com) Nike’s future plans are to focus on the environment and production of eco friendly products. They mentioned in their 2005 and 2006 Corporate Responsibility Report that they will become carbon neutral by 2011 by reducing their Caron Dioxide emissions. They have decided  to design all Nike brand footwear in ways through which they can reduce waste production during product design and packaging. They will eliminate the use of volatile organic compounds and use more environmental friendly material in their products and be carbon neutral by 2011. Adidas on the other hand became the official sportswear partner of the London 2012 Olympic Games. The London Organising committee for the Olympic Games and Paralympic Games (LOGOC) has few regulations which all of its partners are obligated to follow. These obligations are focused towards the environment. Adidas, being a partner of LOGOC has to follow all these regulations as their future plans are to be the official sponsor of almost all major events in the world, and in order to achieve this goal their strategy is to produce environment friendly goods as well. They have to ensure that all their products are produced with environment friendly materials, which would protect the human health and the environment and their packaging should also be produced with materials that can be recycled. Hence we can see that both the future plans of Nike and Adidas are quite similar. 7.0 Conclusion: The main element that determines an organisation’s success or failure is the strategy it follows. Any industry is vast and the competition is also fierce and in order to survive in the competition organisations must devise innovative strategies. Nike and Adidas have started their journey decades ago and they have struggled but sustained their positions; Nike as the market leader and Adidas as the market challenger. Various incidents have occurred in the past to both the companies which were both good and bad, but it was the strategies that helped them survive and sustain their positions. The strategies of both these companies are quite similar and Adidas is not far behind from Nike, but any small mistake by Nike, might make them the market challenger and Adidas the market leader. Nike has to be very careful while implementing their strategies because Adidas is very close to becoming the market leader. Nike’s initial strategy of being just the product designer, distributor and marketer gave them the competitive edge against Adidas, because their investments were low compared to Adidas as they have production plants, but Nike should be very careful to sustain their market position. 8.0 List of references: Books: Johnson,G., Scholes,K. and Whittington,R.(2005) Exploring Corporate Strategy: Text and Cases. Seventh Edition. Prentice Hall. Thompson,A.A., and Strickland,A,J.(2003) Strategic Management Concept and cases. 13th edition. McGraw Hills. Kotler,P. ( 2003)Marketing Management, Eleventh Edition, Pearson Education. Websites: (2010) NIKE, Inc. Company Profile, [URL:http://biz.yahoo.com/ic/14/14254.html] (accessed: 29 August 2010) (2009) Adidas Group History, [URL:http://www.adidas-group.com/en/ourgroup/history/history.aspx] (accessed: 29 August 2010) (2010) Nikebiz: Company Overview, [URL:http://www.nikebiz.com/company_overview]/ (accessed: 29 August 2010) (2010) Adidas AG Company Profile, [URL:http://biz.yahoo.com/ic/92/92632.html] (accessed: 29 August 2010) (2010) The history of Adidas, [URL:http://www.footballshirtculture.com/2006102796/history/adidas-football-shirt-history.html] (accessed: 29 August 2010) (2010) Strategy, [URL:http://www.adidas-group.com/en/ourgroup/strategy] (accessed: 29 August 2010)/ Strategy: Adidas, [URL:http://ar2001.adidas-salomon.com/adidassalomon2001/strat_adidas/] (accessed: 29 August 2010) (2010) Nike vs. Adidas – Compare Side by Side, [URL:http://comparisonz.com/comparisons/100305/nike-vs-adidas]/ (accessed: 29 August 2010) (2009) Adidas: 2009 Sustainability review, [URL:http://ser2009.adidas-group.com/suppliers/3_4.html] (accessed: 29 August 2010) Articles: (2010) Nike plans to be Carbon neutral by 2011, [URL:http://www.environmentalleader.com/2007/05/31/nike-plans-to-be-carbon-neutral-by-2011] (accessed: 29 August 2010) Umair,A.(2010) Nike vs Adidas – Buying football shoes in 2010,

Human Nutrition Coursework Example | Topics and Well Written Essays - 750 words

Human Nutrition - Coursework Example A snack is normally taken in between meals so as to sedate hunger thus maintain an individuals’ energy before taking a meal that is substantial. People with health conditions like diabetes do have meal plans, which have an inclusion of snacks and meals. Response to part b. The interaction between the first four amino acids in chain one and in chain two is the same. However, the last group of six amino acids in chain one and in chain two are different, and that is what brings the different between the two chains. In the first chain, the fourth, and the fifth are all hydrophobic and hence they lie close together clustered together inside the protein chain, attract each other bending the protein chain. On the contrary, the fourth and the fifth amino acids in chain two are hydrophobic and hydropholic. Hence they repel each other pushing the protein chain apart. The last two amino acids of chain 1are both hydropholic hence they attract each other bending the protein chain. However, the last two amino acids of chain two are hydrophobic and hydropholic, hence. Hence they repel each other pushing the protein chain apart. ... It is hydrophilic, insoluble in organic solvents and water, biodegradable, and chiral. Breaking down of cellulose to glucose requires acids that are concentrated and extremely high temperatures. This is a significant difference with the starch because breaking down of starch to glucose neither needs concentrated acid nor high temperatures. In comparison with starch, cellulose is much more crystalline. This implies that starch goes through a transition from crystalline to amorphous after heating that is above 70degrees Celsius. Response to part d. Given that straw berry Jam has carbohydrates content of 65g it implies that 15g of strawberry would have 15/65 = 0.23g. Also given that bread has a carbohydrate content of 48g, it follows that 100g of bread would have 48/100 = 0.48g Therefore, the total amount of carbohydrate content present in a Jam sandwich would be 0.48 + 0.23 = 0.71g = 2.0grams. Four a four-year old boy energy would be 2 multiplied by 4 kcal multiplied by 4.2kj = 33.6 KJ per gram. Since a 12-year old boy requires 1845kj per day, 33.6kj would be not enough for the boy. Response part e. Vitamin C is contained in milk. In skimmed milk, this nutrient is present in extremely minimum quantities. This is so because skimmed milk is made through the removal of all the cream from milk. This makes it have a reduction of some nutrients like fat and vitamin C. Skimmed milk is therefore, not as healthy as the whole milk. The percentage of vitamin A and C in skimmed milk is approximately ten percent. Adult individuals need less than the RNI values quoted for vitamins so as not to exceed the acceptable intake. Consuming vitamins in excess may lead to diseases like scurvy. Response to Question 2 (a) Food group Recommended percentage

Action Planning Assignment Example | Topics and Well Written Essays - 500 words

Action Planning - Assignment Example However, there is a specific mechanism of approaching each action to reach the desired goals. The inclusion of actions will interfere with customer service, retention and acquisition. However, it is advisable for human resource managers to establish a social network with more colleges to discuss on similar ideas and generate remedies that do not drag the success of an entity. The process of action planning is very sensitive in the operation of an organisation where the human resource shall compare and contrast the effect of taking certain action as discussed in the goals realised in the study which are going to enhance our business growth below (Kumar 2011, p. 20). The process of enhancing, an action in an organisation to influence any goal of the entity the human resource will cater for several questions, for instance, what is the cost of expenditure. Do we have the right person to recruit? In addition, is it the right time to initiate the action? In the case of improving the staff body, it involves regulating g of the personnel working within a certain period in an entity that is mostly done through head count to ensure that the correct role is being done for the right cost. Critically, the human resource should come up with procedures of prospecting managers who fit the activities run by an entity and high quality interviews for the staff to get the right people. However, in the performance of these activities the human resource will be in a position to reach these goals. However, these actions cannot be enhanced and made by an individual, but it will need a mentor to provide advice to the HR office (Caruth, Caruth, and Pane 2009, p.30). The goal deserves attention in increasing the customers tally and calls for a distinct customer service that stands as the differentiating factor with other organisations trading on the same commodity.

Advantages and Disadvantages of International Economic Institutions Research Paper

Advantages and Disadvantages of International Economic Institutions - Research Paper Example This research will begin with the statement that global economic institutions aim to understand the dilemmas and opportunities faced by several economies of the world. Through their formal chain of command system and global applicability, these institutions facilitate economic actions that are aimed to achieve progress and development. Some of the key institutions in the world are WTO, IMF and World Bank  (Mole) There are many economic institutions in the world. According to EDIRC there are currently 12,542 institutions in 231 countries and territories mentioned. Many of these economic institutions came into existence after the world war. They were basically founded to promote economic cooperation between countries and help in the recovery of world economy from a downturn. The present World trade Organization (WTO) was General Agreement on Tariffs and Trade before 1995. According to the official website of WTO it has 153 members and is located in Geneva, Switzerland. Its aims inclu de removing barriers to international trade, keeping an eye on global economic policy, providing a platform for negotiating and resolving conflicts, reviewing the national trade policies, helping developing countries by providing loans and finally conducting economic research. Now let’s shift focus from WTO to the famous international Monetary Fund (IMF) which was also created after World War 2 in the year 1946. According to the official website of IMF It has 185 members and is located in Washington DC.... The new global body would make sure that exchange rates remained stable and it gave confidence to its member countries to finish exchange limitations that prevented trade. The World Bank is another instance of an institution that was made to act as a global connector of knowledge, learning and modernization for poverty elimination. It links together practitioners and institutions to assist them in locating suitable answers to their development challenges. With an emphasis on the "how" of modification WB connects knowledge from around the world and causes modernization to rise. The WB’s aim is to be enable connection of knowledge, learning and innovation for poverty reduction. Practitioners and institutions are connected to facilitate suitable solution to developmental challenges. The focus is on how to reform, and the methodology involves linking up knowledge from around the world and scaling innovation. WBI’s dream is to encourage change negotiators and provide them wi th suitable instruments enable development. The WBI has always sought to invest in a row of nontechnical methods that match technical answers to development problems. WBI’s part is to act as a booster for development. By enabling universal reach of innovative technology, they are making instruments, approaches, and online platforms to help in opening and working together on the development process between governments and nations.WBI assists in partnerships and information sharing between policy makers and practitioners. It has made a devoted team that has its centre of attention on South-to-South performer exchanges and participates in a joint venture and outreach function in increasing the eminence of SSKE through

The buying and selling of sex between (apparently) consenting adults Essay

The buying and selling of sex between (apparently) consenting adults should be none of the criminal justice systems business. Discuss - Essay Example In other places such as Northern Ireland, which formerly had comparable laws, paying for sex was banned in January 2015 (Stockham, 2015, p.1). Conventionally, prostitution is not illegal in the United Kingdom, it is considered as a private contract conducted between two consenting adults. Nevertheless, the laws function to make offering sex in exchange for cash challenging and risky. All sexual activities involving running of brothels, street walking and soliciting, where more than one woman trades sex in building are regarded illegal (Prosecution, 2015, p.2). However, there are many sections of legislation that pursue to adjust and penalize an extensive selection of acts related to prostitution in the welfare of public health, social welfare and moral order. This essay focuses on the buying and selling of sex between consenting adults should be none of the criminal justice systems business. Soliciting and kerb-crawling in public or quasi-public places are apparently unlawful and there are numerous laws which permit for the trial of those who are seen to merit from the prostitution of others individuals, such as ‘pimps’, clients and brothel proprietors. Off street working is legitimate, though, where there is more than one person available in an apartment even though the subsequent individual is not trading sex that individual may be considered to be living off immoral incomes and that apartment defined as a brothel. The publicizing of sexual activities in public places is also forbidden (Prosecution, 2015, p.2). Although the present legislative framework is regularly designated as having been put down in the wake of the Wolfenden Committee’s in 1957, evaluation of prostitution and homosexual felonies, previous statutes still remain in place and endure to form the legislative descriptions of prostitution. Furthermore, the array of unlawful legislation concerning to sex activities has been supplemented to subsequently and,

Information technology and employment issues Essay

Information technology and employment issues - Essay Example Apart from analyzing productivity, the study also relays more information on how the presence of technology has affected employment opportunities not only in the US but also globally. According to studies, many people are fearful and distrustful when it comes to issues regarding change in places of work. The most feared form of change is the one that involves new and complex technologies. When such changes occur, not only does it instill fear but also result to development of stressful traits among workers, especially the old as well as the less-educated personnel (Jordan, 2012). This is because according to many, introduction of changes usually comes with a number of repercussions, both positive and negative. According to studies, the current generation came with a number of changes, the most common being information technology. This innovation resulted fear among many staff members of companies and organizations. According to studies, people feared this type of change in their plac es of work since it meant that some people would lose their jobs (Jordan, 2012). Since computers do a number of tasks, this implied that many people suffer joblessness and only few computer literate persons would remain. Apart from fear of losing jobs and becoming useless, technology also has its own benefits as well. This is because introduction of technology in places of work also contributes directly to job creation (Miller & Atkinson, 2013). According to studies, the rate of unemployed people is ever on the rise not only in the US but globally.

International Marketing Essay Example | Topics and Well Written Essays - 2500 words

International Marketing - Essay Example This essay discusses that successful saturated penetration of a brand in the domestic market always motivates the brand to look forward to the international market. Current picture of global market shows two types of international expansion of successful domestic brands of any country in the World. Marketers from developed countries are looking forward to the emerging markets like India, China, South Korea, South Africa etc and seeking opportunities to expand their business operation there. Brands from emerging markets are trying to step forward to the developed countries like USA, Japan etc to start their business operation there. If we take the example of well known brands such as Samsung and LG, they started business in emerging market and successfully penetrated on the domestic market of South Korea and after that diversified globally in to the developed market like USA and as well as emerging markets like India and China. Indian successful brands like Tata, Bharti Airtel, Lenevo , and Kohinur have achieved some level of success in the global market specially developed markets. Globalisation of any country has opened the door for the domestic Players to diversify in the foreign market and welcome the foreign players to start operation in that country. Earlier, the production giants of developed countries started diversification in the emerging markets of developing countries for low-cost skilled labour, low operation cost, and enough resources i.e. raw materials. US companies like General Electric started operation in China and Coca-Cola started in India and they became successful in these emerging market. Similarly, the evidence of reverse case also there like Tata Steel diversified to Europe and acquired Corus, the so called leading steel giant (Breslin, 2003, p.13-18). Market Selection vs. Market Attractiveness There are plenty of theory and model to analyse the international market selection. Market attractiveness is a measurement scale which qualitative ly measures a market for the demand of a particular product or brand. It always catalyses the market selection process towards a global market. Mostly applicable and effective theory of market selection is PESTLE analysis. It says that business environment of any country depends upon its six major components. These are Political: It represents how the government represents the economy and a certain business i.e. the way of representing and the extent. Political factor of a country represented by certain areas like taxation policy, labour law, trade restrictions, tariffs and govt. stability. So, market attractiveness towards foreign investors will be high if the entire areas of political environment are business-friendly. Economical: Economical factors are influenced and comprised by the economy of a country, and the World economy. These

Frederick Douglass and His Activism Research Paper

Frederick Douglass and His Activism - Research Paper Example At the age of six, he witnessed the cruelty of masters to slaves. Being a black child, the law required him to become a slave just like his mother. Frederick did not have a chance to attend school except for a little guidance from the wife of his master (Schmitt 6). However, this opportunity did not last long. Frederick took every opportunity to learn and his efforts made him a good orator. He used this skill to create a positive impact in society. Frederick spent his life advocating for justice in society. He was a vessel of justice in society. Frederick adopted principles that guided his life and actions (Reed 4). Despite his status as a slave, he believed in himself, and was always confident that one time he shall achieve what he believed. He did not let the determination to change his situation and that of others die. Although slavery shattered his ego and value as a man, he fought tirelessly and eventually rose above this. Contrary to what others could do or did, Frederick start ed the fight against the horrors of slavery when he was still a slave. He opposed the serious whipping that slaves received from their masters. With the little knowledge of formal education that he received from his master’s wife, he opened a school for slave children. ... Because of his skills as an orator, he created an impact among people. However, he could not disclose specific information for fear of recapture back to slavery (10). The abolitionists promoted him to an antislavery agent because of his intriguing speeches on the suffering if slaves. This promotion granted him an opportunity to lobby for end to slavery. He used this opportunity well as he traversed different cities making speeches at different campaigns. Out of faith in himself, he had learnt how to write and in 1845, he released his first autobiography. This autobiography carried the story of plight in a slave home and his experiences as a slave. From the story of his life, he painted a picture of the real sate of a slave in the minds of many. The autobiography, a narrative of his life preached his message everywhere as it sold as far as Britain. However, publishing the narrative increased the risk of recapture back into slavery. Therefore, he left for Europe. Being in a foreign lan d did stop him from delivering speeches advocating for the end of slavery. Having gained experience in lecturing, he continued doing that in Britain, Ireland, and Scotland. The commitment to fight for the freedom of fellow man earned him fame. Advocates in England helped him buy his freedom from slavery. Now a free man, he was determined to do much more to end slavery, which denied human beings basic rights. Frederick returned to United States with a new strategy in his mind. He ventured into journalism for the sole purpose of being the voice of the oppressed in society. He launched the North Star, a paper expressing his views on slavery. In a short time, he wrote different papers supporting his activism in

How Does Paid Employment Affect Person's Identity Essay

How Does Paid Employment Affect Person's Identity - Essay Example The personal identity that a person creates about himself affects many aspects of his life. For instance, the way a person perceives himself affects the kind of goals that they set for themselves in life, the manner of achieving them and their view on what goals and visions are feasible (Newman 2011, 60). The way a person constructs their ‘self’ has direct implications on their motivation, self esteem, emotions and their interactions with other people of the society. This then implies that the way a person views himself affects their job performance in the work place. In order to achieve a company’s objectives, the manager should work through his employees. One way of doing this is by promoting their identity through use of motivational factors. This paper focuses on how paid employment affects a person’s identity (Elliot & Dweck 2004, 46). Identity Construction at the Work Place A study has shown that the extent of commitment that employers show to their e mployees is reflected in the employees’ commitment to the job. If the employees are satisfied with the kind of payment they receive from the company, they have no thought of seeking employment elsewhere. As such they are able to identify themselves with the company objectives and goals and easily assimilate the corporate values. Satisfaction of the employee results in job empowerment which affects their commitment to the organization. With the contemporary globalization in business management, the organization is using job redesigning and downsizing. Developments of the identity can be applied where employees who show intent desire to remain in the company and are committed to attainment of its goals are selected. Managers should therefore carry out adequate research on personal and societal identities as they influence the kind motivation that would work on the workers (Knights & Willmott 2007, 99). Paid employment instills continuance commitment in the worker. This is becau se the workers view leaving the company as an expensive move as they would lose the kind of retirement benefits that they have invested in that company. Persons work in an organization in order to satisfy their own personal needs. These needs arise from their own individual goals and also from the requirements of the societies surrounding them as it shapes their identity. Work is a part of a person‘s life which takes a major portion of his lifetime therefore its effect on identity development cannot be ignore. They spend most of their adult life in the work place. The interactions and the relationships therefore formed in the work place make up a lot of what a person becomes. It is used as a standard for self definition and meaning of life. People describe themselves and the others based on job context. The career that a person engages in is a portrayal of their own personality. People in different fields describe their work using adjectives that show the worth that they attac h to such jobs. You will find an engineer describing his work in a manner that show that they deal with interesting and adventurous activities. Doctors use words that portray the importance of their work in saving lives. All this shows that individuals get into a career with the motive of forming positive identities (Newman 2011, 35). Pathways through Which a Person Creates Positive Identity in the Work Place Research has shown that a person develops positive identity in the work place through four different pathways. The development of these pathways is influenced by a

Nora in Ibsens A Dolls House Essay Example for Free

Nora in Ibsens A Dolls House Essay Throughout history, the role of gender equality has been viewed with varying degrees of importance by societies. People are quick to identify and label a rebel as the one who goes against all the moral convictions and different normalities of each society. The definition of rebel is listed as someone or something that resists any authority or control. In the context of society, the control which is resisted by the rebel can be no other than the stereotypes of that particular society, a feature which can be directly linked to the oppression of women and their desires and aspirations under standardised conditions and circumstances. Can the rebellious attitudes of women be condemned, ignoring the discontent of these women? Also, should their happiness become repressed, giving way to self-sacrifice and the forfeiting of their desires? It is these issues which Medea and Nora are faced with, and in each case we can see that their decision to go against the stereotypes of the eras are perhaps indicative of the predominance of their own desires and dreams over the notion of self-sacrifice. Thus we can see that both Medea and Nora can be characterised as rebels against the societies they live in. To begin with, Nora has fit into her society quite appropriately. She has married Torvald Helmer, and has three small children. She fulfills her duties as mother and wife with no apparent constraints from happiness. She does indeed thrive on keeping her home as best she can with the limited money she has at her disposal. One example of this is where she has bought Christmas presents for Torvald, all of her children, and even the maids; however she buys nothing for herself. 1 She endures Torvalds condescending stance towards her, and does not retaliate when he criticizes both her and her father by saying that Nora is just like your father always on the look-out for all the money you can get, but the moment you have it, it seems to slip through your fingers 2 The impression we are left with after these first pages is that of Nora being extremely nai ve, and having to be put in her place by Helmer, who does so almost instinctively.

Flash Animation Software Package Computer Science Essay

Flash Animation Software Package Computer Science Essay In this part of my assignment I would like to evaluate one software package. I would like to present basic information about Adobe Flash CS3 Professional. Also, I want to show you advantages and disadvantages of this program and describe where software could be improved. Adobe Flash  (Macromedia Flash) is a software  used to add  animations, video and  interactivity  to web pages. Flash is often used for games and advertisements. Flash was designed in 1996 and is now used by  Adobe Systems. It has been located as a tool for Rich Internet Applications (RIAs) Flash controls raster graphics and vector to give animation of text, images and drawings. Flash files are in the SWF format which is called (Shock Wave Flash) movies or flash games. Adobe Flash has included an option to add audio and video which makes your animation much more professional. Flash animation can be displayed on different computer systems and devices all the user need is Adobe Flash Player software which i s available to download for free. I have created a few animations using this program to meet assignment criteria. I never used this program before but I found it easy how to create simple animations. When I started to design my first animation I did not know how to use all tools that software provides. After 30 minutes I was able to create my first simple animation. It was not that professional like normal animation but it was something similar. I have spent a lot of time to create my first animation because I did not how to use these tools. I needed some help from instructions and sometimes I asked a teacher for help. I was testing my animations a few times with different combination of frames. This software provides very professional tools to create interesting animation. The program is made for everyone because is easy to use when you know how to use each of specific tools. I found out this software package is one of the best to design professional animations. I compared similar programs to create animations such as: pencil or 1-2-3 cartoon animation and I preferred to use Adobe one because it was so much easier to use for me. I enjoyed designing my animation in that software and I did not have any series problems to create simple animations. Flash has many good points some of there are: Using the software, web designers are able to use their ideas while building the website. There is no problem of browser compatibility. Data is uploading without any problems to any browser. Flash movies have a high loading speed. Flash is also very good drawing software and can create some interesting artwork. Very large software, easy to learn the basics for example; how to use specific tools or how to draw Everyone can create their animation very quick without spending time for long time learning the basics. Flash can be used to make; DVD productions, 3D animations, full movies, e-commerce and database on website, web advertising, drawing, software that can be used on websites. Flash can be used as educational software for children because tools are very easy to learn and use. 64-bit support for operating systems and 64-bit web browsers on Linux, Mac OS and Windows Audio and Video can be added while creating animation. It makes your animation more professional when audio is added. Also you can download a video to your animation to make your animation more interesting. Motion Tween technique is used in Adobes Flash animation software. Using this technique you are able to tweening a symbols from one position to a different position. Shape Tween technique is used in Adobes Flash animation software. This technique allows us to modify the shape of objects. By tweening objects, you can do something similar to morphing. Flash has a few bad points some of there are: The tools for writing and debugging the code are very plain. The code editor gives very limited functionality Takes long time to load files for example: images which are located on hard drive. It is also expected that some search engines may be unable to read the Flash texts It is slow in downloading images for example and the software works very slowly. Also the way that Flash works with text is one of major weakness. The support for HTML/CSS should be better, and especially there should be a way to deal with links, more advanced CSS features and complex formatting. WHERE SOFTWARE COULD BE IMPROVED? In my opinion the software could be improved because I found a few bad points of the software. Basically, the software takes long time to load and it can be annoying for users. That should be improved because it is a major weakness of Adobe software. Also the tools for writing and debugging the code could be better designed because are very plain and not very much professional. I found out opinions from people about Adobe Flash and they said that software sometimes may be unable to read the files. It is very annoying when the software is unable to read our files which are very important for us. In my opinion that should be improved very quick especially when many people describing this problem on forums. Also the code editor gives very limited functionality for uses and that could be improved. They should improve the code editor because it is very important thing for people who make professional animations. Also the poor integration could be improved between the Flash IDE and Flex Builder. Making professional animation is not very easy for beginners and sometimes any other software is needed. When the Adobe Flash has poor integration it is harder to make professional animation. Also the support for HTML and CSS should be better because is not fully supported. In my opinion these things should be improved straight away but the rest is absolutely fine and I cannot see any other problems. Conclusion In this part of my assignment I would like to make a conclusion about Adobe Flash Professional CS3. When I started desiging my first animation I did not know how to use the program at all. It was something impossible for me to make an animation and I was very disappointed because I did not even know how to start creating animation. I needed some help from instructions and also I asked my teacher when I did not know what to do. Anyway, after 30 minutes I was able to create my first simple animation. It was not really hard but I spent several minutes for practice and instructions. I did not even know that software is very simple and creating animation is fantastic with the Adobe Flash software. Everything is located very tidy and simple and is not that difficult to make animation. Also the instructions are available online on Adobes website so everyone can use them when help is needed. Actually, when you know the basic tools you should not have a problem with designing because the soft ware is simple. In my opinion the program is designed for beginners and professional animators because the software provides tools for professional animations and is very simply to use. The program is well known at schools, colleges or universities because it can be used as educational software. In my opinion the software is too slow but overall is designed very well and I enjoyed designing my animations and I did not have any series problems. I will recommend this program because in my opinion is the best for making animations.

The aims and nature of ryanair

The aims and nature of ryanair The aims of this report are to analyse and explain the nature of Ryanair business organisation, identify the contribution of functional areas to the operation of Ryanair organisation and to demonstrate an understanding of core concepts in functional areas. The objective of this report is to show understanding in organisations key areas such as: organisational type, financial information, marketing management, quality and supply chain. The Ryanair Holdings second-largest airline in Europe in terms of passenger numbers came to the business world in July 1985 with flights on a 15-seater Bandeirante aircraft. It was operating daily from Ireland to London Gatwick airport. Quantity of passengers was approximately 5,000 thousands. In 2009 quantity of passengers increased by 66,503,999 million. Ryanairs fleet rose to 232 Boeing 737-800. During 1985-2009 Ryanair has opened bases in the centre and north side of Europe. Low cost airline profits rose 200% to over 318 million euro while many of Ryanairs competitors announce losses and even more go bankrupt (Ryanair 2009). Ryanairs future activities will be considered in below presented articles. 2.0. Findings Figure 1. Ryanair Holdings Logo (Ryanair 2010) 2.1. Organisational Structure Bonderman and OLeary (1996) established a new company Ryanair Holdings, they have bought the control of Ryanair Company just for  £5 million cash, an airline they had valued at approximately  £57 million. From that moment Michael OLeary is Ryanair Holdings legal entity (Creaton 2007:117). 2.1.1. Sector in which Ryanair Trade According to Palmer et al., Ryanair operates in private-sector, because the aim of private-sector organisations is to earn profits for the owners of the organisation. As OLeary is entity of Ryanair, he: à ¢Ã¢â€š ¬Ã‚ ¦always acting in the interests of the company because he is a shareholder (Siobhan Creaton 2007:278). Moreover, OLeary said that he will earn as much profit as he cans (Siobhan Creaton 2007:277). In addition, private-sector is able to monitor the results of its marketing activity, as the benefits are usually internal to the organisation (Palmer and Hartley 2006:230). Ryanair publish their annual report which will be used in this report as an example of sources of finance (Ryanair Holdings 2010). Private sector is subdivided into four types, but Ryanair refers to two of them: Private Limited Company (LTD) and Public Limited Company. LTD permits some defence to the shareholders they take a risk to invest money for business. Thus, shareholders can use Ryanairs annual report (Ryanair Holding 2010) which includes detailed financial information (Boddy 2002:488). PLC must have a minimum share capital of  £50,000 and must have at least two directors. As to Ryanair, OLeary and Bonderman have bought control over Ryanair Limited for  £5 million (Palmer et al. 2006:220). Consequently, Ryanair Holdings PLC (Ryanair Holdings) is the holding company for Ryanair Limited (Ryanair). 2.1.2. Structural Style Ryanairs structural style is divisional, where administrators create divisions and make them responsible for all the functions to deliver their facilities to the consumers (Boddy 2002:245). Ryanair Company has geographic divisions, to the location of customers. For example, Ryanair has a group of people who works in Baltic countries, such as Latvia and Lithuania and there are managers, who are responsible for staff, customer needs, and manager use autonomy to meet local needs (Boddy 2002:246). 2.2. Ryanairs Source of Finance Ryanairs company is financed by internal sources sources of finance that come from the business activities retained profit. For example, if the Ryanair business had a successful trading year, the organisation can use got profit for future activities. Of course, Ryanair can use profit only after paying all its costs (Manak 2009:184-185). The advantage is that source is very useful for long term business, because they can use it sources for future business activities. For example, Ryanairs attendants sell a variety of products such as MP3 players, digital cameras, perfumes and so on. All the extras revenues are up to 15% of all revenues. Ryanair Company is trying to earn revenue on everything on the board except seats (Kotler et al. 2009:577). Furthermore, Ryanair is run by equity finance. That means that organisation or a person providing money, does not receive interest and there is no guaranty that it will be repaid. If organisation had a success in borrowing money there will be an increase in share value or in dividends. Besides, after borrowing success, shares could be sold to some on else. (Smith 2007:291). There are different types of shares: ordinary shares and preference shares. Ryanairs organisation has ordinary shares. Shareholders receive ownership of a small part of a business and they carry complete voting rights. The number of ordinary shares that Ryanair has is 1,476.4 (in Ms) (Ryanair Holdings 2010:138). Correspondingly, companys earnings per ordinary shares are 20.68 (euro cent). However, if organisation will have unsuccessfulness, shareholders will be last people who will receive proceeds and may be receive nothing at all. (Smith 2007:292). 2.2.1. Profit or Loss? Being based on Ryanairs Income statement for year 2010 company got the profit of à ¢Ã¢â‚¬Å¡Ã‚ ¬341million before tax and à ¢Ã¢â‚¬Å¡Ã‚ ¬305.3 million after tax (RH 2010:135). Thanks to lower oil prices, companys traffic increased to 14% of customers. Ryanairs non-ticket revenues rose to à ¢Ã¢â‚¬Å¡Ã‚ ¬661 million or 11% in 2009 but now (2010) account is 22%. Besides, Ryanair opened 280 new routes in 2009, with destinations such as Spain and Portugal for summer travellers, making higher summer rates. Besides, shareholders will receive special dividends up to 550 million euros. Congruently, Ryanairs chief executive OLeary will receive 20 million euros, who owns just 4$of the companys shares. (Guardian 2010) 2.3. Marketing strategy and Target Market Marketing strategy: à ¢Ã¢â€š ¬Ã‚ ¦involves the activities of selecting and describing one or more target marketsà ¢Ã¢â€š ¬Ã‚ ¦ (Lamb et al. 2008:43). To identify target market, an organisation should identify which of the segmentation is distinct and actionable. Ryanairs target is market segmentation activity. Segmenting market relies on detecting the variables that differentiate customers with need (Boddy 2002:215). Ryanair organisation refers to demographic segmentation social class. It can be used characterised function standards such as education, profession and property worth (Kotler 2009:16). Company select only one target segment to focus on, consequently, organisation use concentrated targeting strategy. The advantage is that business may concentrate on resources and can better meet the needs of defined segment (Lamb et al. 2008:247). 2.3.1. Marketing Mix When target market is identified organisation can evaluate marketing mix. McCartneys four marketing mix tools were expanded to 7Ps by Boden, which had a more services focus and included process, physical evidence and people. 7Ps is a necessary mix that company should track to maximise marketplace results (Kotler et al. 2009:17).Ryanair is using 7P Formula for its brand image, which consists of: 2.4. Quality Strategy According to David Garvin (1981) there are 8 dimensions of quality that can serve as a quality framework. For Ryanairs Company quality strategy identification we will use only 4 the most obvious dimensions: Performance characteristics of a service (Garvin 1987:50). For example, Ryanairs service speed, flight booking is depended on your own, because Ryanair is offering only self-service. Another example is absence of waiting, unfortunately, Ryanair not the best in this service, because flights are usually delayed. Perceived quality -it is about clients previous experience, what he thinks about that company (image, reputation) (Garvin 1987:59-60). Focussing on core brand value (providing cheap tickets to approximately 49 million passengers who desire low cost to high service) is a key of Ryanairs success. (Kotler et al. 2009:443). Aesthetics it is about personal judgment of individual (Garvin 1987:59). For example, passenger is ordering some food that looks and tastes not as good as at picture was. In addition, sight or vision of service. For example, Air France KLM have an impression of luxury thanks to leather seats, while Ryanair has plastic seats with blue and yellow as the dominant colours of no frill focus company (Kotler et al. 2009:681). Serviceability how fast client will be served (Garvin 1987:57). For example, passenger is ordering some meal and he gives denomination but not a coins, it will take an eternity to receive back your change. So Ryanair has very poor serviceability. Relying on above mentioned facts it is possible to tell that Ryanair has not got any strategic quality at all. Ryanairs chief executive is obsessed with providing a functioning airline and cared little about pleasing its passengers, passengers number growth and companys profit (Creaton 2007:271). 2.4.1. 3 Key Areas of Quality Quality Service People Marketing High (Service satisfies customers needs) Sales promotion Low (customers are dissatisfied) Food for extra pay; Uncomfortable seats; Checked luggage; Bus transportation into town. Employees must pay for own security checks Staff must pay for own uniforms and parking Staff must supply own tea and water Advertising Service is an indicator of poor quality, because while you are flying at Ryanair aircraft you will not receive any food for free. For example, the hot dog for 4 euros (Kotler et al. 2009:577). Moreover, it is well known fact, that Ryanairs seats are uncomfortable, seats do not recline and seat-back pockets have been removed (Kotler et al. 2009:577). Comparing British Airways (BA) with Ryanair, BA has first business and economy classes seats, while Ryanair has only Economy class seats (British Airways 2011). Furthermore, client should spent extra money for bus or train transportation into town from distant airports that Ryanair uses (Kotler et al. 2009:577). Furthermore, Ryanair has poor quality in HRM. Staff could no longer enjoy their tea or coffee for free, staff must to bring own drinks and snacks to work. Cabin crew were banned to use ovens on board, because there will be no additional cleaning costs. Pilots were told that they can use only one ream of paper a day (for reports). They also have to do bi-annual medical examinations, in their own time, and what is the worst they have to pay for their own for it. Additionally, reduction concerns to uniforms, company will deduct monthly sum from staff pay to cover their uniforms. Besides, there is a problem of absenteeism in Ryanairs company (have lost over 10,000 days) (Creaton 2007:239). Ryanair is famous with rude and scandalous posters. One of the examples is poster which offended BAs company (Creaton 2007:239). Comparing Ryanairs posters with BAs we can say that BAs advertising is more enjoyable, because there are no slogans that are concerned with price reduction (see Appendix 1 and 2). The only thing that has a high quality is sales promotion; because a quarter of seats are free, passengers pay only taxes and fees of approximately 7 16 euros (Kotler et al. 2009:577). In addition, buying a ticket passenger can return their 10 pounds, receiving a coupon (after completing online booking Ryanair offer to complete form). 2.5. Sequence of Supply Chain Activities Ryanair Company provides transaction by airplane services. The table below shows the sequence of supply chain activities. At First, passengers decide to use Ryanairs airline then they have to complete the online form at Ryanair.com, then passengers will receive digital receipt at their e-mails. The following stage is online check-in, which you must to complete from 15 days up to 4 hours prior to passengers scheduled flight departure. Moreover, client must to print check in ticket. (à Ã‚ ¡Ãƒ Ã‚ Ãƒ Ã…“ à Ã¢â‚¬ Ãƒ Ã… ¾Ãƒ Ã¢â‚¬ ºÃƒ -à Ã¢â‚¬ ¢Ãƒ Ã‚  à Ã‚  Ãƒ Ã‚ Ãƒ Ã‚ ¡Ãƒ Ã… ¸Ãƒ Ã¢â‚¬ ¢Ãƒ Ãƒ Ã‚ Ãƒ Ã‚ ¢Ãƒ Ã‚ Ãƒ Ã‚ ¢Ãƒ Ã‚ ¬) At day of flight traveller arrives to the airport and registers their luggage and then goes transportation. When passenger arrives in the airport he should undergo the same procedure as well as before flying (registration, à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ »Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ µ luggage). The disadvantage of Ryanairs Supply Chain service output is waiting time. It is the time that customer has to wait before flight. The lower the waiting time, the higher the level of service (Bowersox et al. 2010:51). For example, Ryanairs flights are often delayed and sometime even cancelled. Consequently, Ryanairs level of service is poor. 2.5.1. Value -Added Services Ryanairs internet booking is the value-added service in Supply Chain process. According to Bowersox (2010) et al. value-added services refer to unique activities that firms can develop to increase their productivity. For example, internet booking is unique activity, and passengers, buying tickets, online can save they time. In addition, online check-in is value added service, because if passenger does not have luggage (more than 15 Kg) he can go straight to the gate. Online check-in helps to save passengers time (do not wasting time staying in the registration queue) and companys time and money (staff working hours). The company is in great demand at consumers despite that consumers are performing self-service, of course except transaction by airplane. People are ready to for this kind of services, because they prefer low cost rather than high quality or supply chain services. Ryanair is offering close distance only that is why consumers prefer low cost ticket, 2 or 4 hours may not cost a high quality. 3.0. Conclusion The main conclusion that can be drawn therefore is that: 1. Ryanair organisation is trading in the public sector that gives an advantage for its owners, because private sector helps to earn money for them. Also, Ryanair adopted divisional structure, because airline has it offices almost in all over Europe. 2. Ryanair is run by retained profit and equity finance. Furthermore, company is making profit of à ¢Ã¢â‚¬Å¡Ã‚ ¬341m before tax. 3. Ryanairs target market is demographic segmentation if speak in detail Ryanair company is considering social class for characterising function standards such as education, profession and property worth. Ryanair is using Seven P Formula as a marketing mix for its brand image. 4. Quality dimensions speak about that Ryanair business organisation has got a poor quality. 3 key elements: people, service and marketing -are not high quality. The only thing that is high quality is Ryanairs sales promotion. 5. Almost all the Ryanairs services are self-services, except transaction by airplane. Correspondingly, Ryanairs supply chain has disadvantage such as service waiting time and supply chains poor quality. Ryanairs trading in the last 5 years are talking that organisation had pick moments and also had some falls. Generally, company had shown excellent performance in low-cost strategy, increasing it passenger number from 34.8 million (2005) to 66.5 million (2009), while many of Ryanairs competitors announce losses and even more go bankrupt. During 5 years Ryanair has opened bases several new bases such as Bournemouth, Birmingham and Belfast. Forecasting how the Ryanair business may proceed in the current economic climate, I may say that Ryanair will continue to exist in the world market, because its chief executive knows what people want low cost tickets. Consumers interest in traveling will continue to exist even in economic recession time. While consumers incomes are falling but supply is increasing, Ryanairs organisation will continue to offer low cost seats or even seats for free. I assume that in future Ryanair will expand it destinations to other continents such as South America and Africa, because company has got huge possibilities for that. The only thing to do is to find additional investors and to think over the strategic plan. 4.0. Recommendations In the light of these conclusions, I would recommend Ryanair organisation to improve organisations supply chain. All the Ryanairs destinations are operating into far-flung airports and passengers are confused about airports. All that it is necessary is change some of the destinations to major cities. Another solution is to write not only the airports name and country but write a citys name as well. In addition, I would recommend to improve quality strategy a specially one of the quality aspects people (HRM) as staff may start to strike. Their needs are not considered, company should prove such necessary elements such as uniforms and bi-annual medical examination. Of course, it will cost huge amount of money for the organisation but still staff will be satisfied. As a consequence, staff will work better and Ryanairs service will be little improved as well. References Boddy, D. (2002) Management An Introduction (2nd Ed.) Harlow: FT Prentice Hall. Bowersox, J., D., Closs, J., D., and Cooper, B., M. (2010) Supply Chain Logistics Management (3rd Ed.) New York: McGraw-Hill. British Airways (2011) Travel classes [online] available from [5 February 2011]. Garvin, D., A (1987) Managing Quality, New York: The Free Press. Guardian.co.uk (2010) Ryanair returns to profit [online] available from [9>HYPERLINK http://www.guardian.co.uk/business/2010/jun/01/ryanair-returns-to-profit> [9 [9 February 2011]. Kotler, P., Keller, K.L., Brady, M., Goodman, M., and Hansen, T. (2009) Marketing Management. Harlow: Pearson Education Limited. Lamb, W., Hair, F., J., and McDaniel, C. (2008) Marketing (10th Ed.) Mason: Nelson Education, Ltd. Manak, S. (2009) Introduction to Business Organisation 121BSS, Glasgow: McGraw-Hill. Palmer, A., and Hartley, B. (2006) The Business Environment (5th Ed.) New York: McGraw-Hill. Ryanair (2009) About Us [online] available from [27>HYPERLINK http://www.ryanair.com/en/about> [27 [27 January 2011]. Ryanair (2010) Logopedia [online] available from [31>HYPERLINK http://logos.wikia.com/wiki/Ryanair > [31 [31 January 2011]. Ryanair Holdings (2010) Annual Report Financial Statements 2010 [online] available from [3 February 2011]. Siobhà ¡n Creaton (2007) RYANAIR: The Full Story of the Controversial Low-Cost Airline, London: Aurum Press Limited. Smith, M. (2007) Fundamentals of Management, Glasgow: McGraw-Hill Education. Bibliography Beckford, J. (2002) Quality (2nd Ed.) London: Routledge. Calder, S. (2002) No Frills The Truth Behind The Low-Cost Revolution In The Skies, London: Virgin Books Ltd. Harrington. J., H. (1987) Poor Quality Cost, New York: Mareel Dekker, Inc. Hoyle, D. (1997) QS 9000 Quality Systems Handbook, Newton: Butterworth Heinemann. Hutt, M., and Speh, W., Th. (1998) Business Marketing Management a strategic view of industrial and organizational markets (6th Ed.) Orlando: The Dryden Press. McDaniel, C., Lamb, W., Ch., and Hair, F., J. (2008) Marketing (10th Ed.) Mason: Nelson Education, Ltd. Waters, D. (2003) Logistics An Introduction to Supply Management, New York: PALGRAVE MACMILLAN. Appendices Appendix1

Liberal Democracy Essay -- Government Argumentative Persuasive Essays

Liberal Democracy Liberal democracy, with a capitalist economy, is the only form of social organization that will work in this world. Socialism and Communism appear to be sound in theory, but would never come close to achieving what capitalism does. Liberal democracy and capitalism allow for a beneficial competition where communism does not. This competition, in the liberal tradition, on both political and economical levels, allows for the best balance of security and freedom to the people under the government. However, this liberal tradition does not take care of every problem, but it does a better job than any alternative. Competition is a necessity in this world. A more competitive market allows for a more functional government. This market generates the most wealth, making the government’s job much easier. When the government is working better, it takes care of the people better. People are most happy when they feel secure in their living environment and when they feel their liber ties are protected. Liberal democracy; thereby, creates a successful foundation for liberty and security. A balance between liberty and security in a country can be achieved with political and economic competition in the liberal tradition. When the market is at its peak of competition, the government is at its best performance. A government will work well if it has sufficient funds. The more money a government has the more tasks it can accomplish. It can build parks and restore highways, and many other things that make everyday life more enjoyable. The government depends on the economy for support. The more competitive the market is, the more wealth it acquires. The government will run better with a competitive market. This... ... organization that will do better than a liberal democracy; all of these failed. They all failed because they don’t work, and won’t work. The system of political and economic competition is not perfect, but it the best solution compared to any other alternative. This system works better than all the others because there is no coercion. The free market thrives on voluntary choices made by the population. Competitive elections are the only way to go. There is no other method that allows the masses of people to voice their opinion; every person’s vote counts. This way the people put in office who they want, instead of putting up with someone that the government appointed. In history lies the real proof that a liberal democracy works. There is no denying the liberal democracy with a capitalist economy allows for a balance between liberty and security.

A Million Miles from Home - Original Writing Essay -- Papers

A Million Miles from Home - Original Writing The dismal black forest hid the house in its shadows. The house appeared empty; its impression of wealth and elegance had faded. The iron gates were drenched in dead roses, making the house unattractive. The path had been swallowed by the trees until there was no path at all. Everything seemed bleak, and death mourned upon the house. She cried for months, not knowing how to occupy her self. As it grew inside her, she felt she has less reason to stay in this realm. She knew the mutation which was occurring inside her womb, but her mind failed to accept it. She could not appreciate that everything had malformed; her husband left her and the unborn child she had carried was due to be present to the world. A Tuesday morning of 1959, she awoke with discontent. She stood, holding the posts of her bed, finding the weight of her body too much for her legs. Her legs trembled and her hands grasped tighter. The pain became unbearable, as she started to scream. She fell to the floor, pulling the drapes off the bed, smashing glass into a million and one pieces. She crawled to the bathroom, gasping for air. The pain became subtle. She knew that the last nine months of her body’s transformation depended on this moment. Now she had to accept, she was in labour. She walked to the kitchen for towels and hot water. The wooden floor on her feet was unusually cold. There was a peculiar smell as she entered the corridor, which seemed abnormally dark. She got to the kitchen, the door was ajar. She pushed through effortlessly and, curiously, there was a chair backed up against the door. There w... ... The picture was happy, so very happy. â€Å"This is your bloody mother, she ruined your father, and she deserved to be in the situation she is now. You are so like her!† Geraldine could not keep her mouth shut. She grasped the racket tightly in her hand. Geraldine stood up behind Indie. She lifted her arm back and swung through the air. Indie fell to the floor. . . . . . Indie stood up, she tuned to face Geraldine but she had already left. She turned to help her mother. Indie picked the woman off the floor, but she stood up. The woman faced Indie, and held her child in her awaiting arms. Indie had never felt so belonged in her whole life. The baby began to cry, Indie placed the baby in her arms and uncovered the sheets. The blood had cleared from the wall, and everything was perfect, absolutely perfect.

The Aging Process and Caring For the Elderly Essay -- The Aging Body,

Abstract This report presents several aspects of aging. The report looks at a number of theories of why we age, the physical and mental changes we undergo as we age, and ways of caring for the elderly. TABLE OF CONTENTS INTRODUCTION......................................................1 THEORIES OF WHY WE AGE............................................2 Genetics.....................................................2 Cellular.....................................................2 Physiological................................................2 PHYSICAL CHANGES..................................................2 MENTAL CHANGES....................................................5 Alzheimer's Disease..........................................5 Senile Dementia..............................................5 CARING FOR THE OLD................................................6 Retirement Communities.......................................6 Life-care Facilities.........................................6 House Sharing................................................6 Group Homes..................................................7 Low-cost, Government Subsidized Housing......................7 Foster Care..................................................7 Nursing Homes................................................7 CONCLUSIONS.......................................................9 WORKS CITED.......................................................10 INTRODUCTION The purpose of this report is to discuss several aspects of aging. Several theories of why we age, based on genetic research, cellular research, and physiological research will be examined, along with physical and mental changes that are the result of aging. Specific mental changes that will be explored are Alzheimer's Disease and Senile Dementia. The final aspect to be looked at will be the care of the elderly in retirement communities, life-care facilities, house sharing, group homes, low-cost government subsidized housing, foster care, and nursing homes. THEORIES OF WHY WE AGE Since research into aging is not guided by any one universally accepted theory, genetic, cellular, and physiological studies have yielded several hypotheses. Genetics The most popular genetic theory, the Error Theory, assumes that aging is the result of the accumulation of random genetic damag... ...cannot afford to stay for any long period of time. Probably the most unfortunate aspect of these homes is the focus in the news on abuse of the patients. This is the most important thing to research when you are looking at a nursing home. CONCLUSIONS 1. There is no one theory about why we age, but the subject is currently being researched in several areas. 2. The body goes through many changes as it ages, some of which can be slowed or prevented through the use of modern medicine. 3. Alzheimer's Disease is probably the most prominent mental disorder in elderly people, but research has found what it does to the brain, so a cure may be in the future. 4. There is a large range of establishments where elderly people can spend the later years of their life, depending on how self-sufficient they are, and how much they are willing to spend. WORKS CITED Maddox, George L. (Editor), The Encyclopedia of Aging. Springer Pub Co; 3rd edition. 2001. Web. 17 Apr. 2014. Poehlman E, Danforth E. The Aging Body: Physiological Changes. Am J Appl Physiol. 2012 Social Issues Resources Series. "Ways & Means: Options for Aging." Article #39, Vol. 3. Aging. 2014

Food Intake Essay

The Encyclopedia of Women’s Health (2004) defines nutrition as the sum of processes involved with the consumption of food. The human body depends on nutrients from carbohydrates, proteins, fats, water, and fiber to function. Nutrition, exercise, and an appropriate diet work cohesively to maintain that the body is working productively and at full capacity. This week’s assignment required the recording of daily food intakes for a span of three days. Data from each meal was inputted into the IProfile food journal program, and reports were evaluated to determine how nutrition, diet, and physical activity are dependent on each other and impact health. The daily food journal allowed detailed imputation of realistic consumption products and studied information centered on individual particulars of weight, age, and physical actions. Daily Intake A three-day span of meal entries was inputted to the iProfile journal. Meals were chronicled around breakfast, lunch, dinner, and snacks. Protein, carbohydrates, and lipids were included in my daily meals. Within the span of three days, I indulged in both healthy and unhealthy meal choices based on convenience and strategic meal scheduling. Proteins were an essential portion of my meals, which consisted of baked chicken, honey baked ham, hot dog, grilled chicken, eggs, and baked fish. Carbohydrates are indispensable for nutrition as the digestive system converts carbohydrates into glucose and into energy needed by the cells, tissues, and organs. Lack of carbohydrates will result in feelings of fatigue and weakness (Medline Plus, 2012). I consumed a large amount of carbohydrates within the time constraints. My carbohydrate count was to stay within 248-358 of which my intake was 299 g (University of Phoenix, 2012). Carbohydrates can be found in fruits, vegetables, breads, grains, milk, and products that contain sugar. Some foods high in carbohydrate content are toast, jasmine rice, stuffing, lemon, cake, avocado, bread pudding, and corn. Lipids, also referred to as triglyceride, are a kind of fat that can be found in both plant and animal products. The body needs lipids to generate energy, but a surplus in lipid intake contributes to the development of heart disease (Nall, 2011). The honey baked ham and chicken that my family enjoyed did have a fatty film of saturated fat. I also tend to cook with milk and butter that is another saturated fat. On top of my bread pudding on Saturday was a tablespoon scoop of vanilla ice cream. Personal Intake After reviewing foods that provide the body with protein, carbohydrates, and lipids, it was imperative to review my own personal intakes. My personal intake for the duration of the study was 2011kcal with my recommended DRI at 2204 kcal. Most of my daily intakes were within the recommended range, but there are areas within my diet that I need to adjust. Protein My protein DRI was to stay within 55-193g of which I consumed 72 g still within the recommend range for my individual parameters. Proteins are essential for growth, tissue repair, and enzyme protection (Cespedes, 2012). This project was eye-opening as I realized the need to manage and balance what I eat with my physical activity to offset my consumption intakes. Complete Protein It is noteworthy that majority of the meals I consumed centered on complete proteins. Some meals had both complete protein and incomplete protein such as rice and corn. A complete protein source affords all necessary amino acids and is referred to as high quality proteins including meat, poultry, fish, milk, eggs, and cheese (Centers for Disease Control and Prevention, 2012). I was pleasantly surprised to discover my meal portions consist of complete proteins containing vital amino acids. Fiber From the data collected over the three days, my total fiber does not meet the suggested DRI. The preferred DRI of fiber for a person of my characteristics and lifestyle was 25 g, whereas my fiber total was 14 g. I do agree that the intake was correct, and while my intention is to eat more fiber based products, I tend to limit myself as my husband’s diet is fiber limited as he has Crohn’s Disease. The iProfile site highlights that my current diet does not meet the minimum servings of foods from each fiber group. While I had thought that I was consuming a substantial amount of vegetables and fruits both areas are below standard intake. The food products that afforded me the most fiber was cornmeal stuffing, rice, strawberry, bread, and lemons. The products that offer the least fiber benefit were ham, ice cream, and processed macaroni and cheese. Reading over the reports I noticed that my meal trends tend to center on main proteins. I need to remember to efficiently balance more vegetables and fruits such as peas, carrots, bananas, and raspberries. Fiber is vital as the body needs fiber to digest. Fiber also reduces the development of colorectal and gastrointestinal cancer (Zelman, 2012). Staying within the macronutrient intake range is important as deficiency in any nutrient can impact energy level, growth, and ability to function. Eating too much protein can lead to osteoporosis, whereas if deficiency in saturated fat can lead to coronary artery disease (Cespedes, 2012). While I did stay within the recommended range, I do see areas of improvement particularly eating more lean meats lowering my saturated fats and incorporating more fruits into my diet as it was fairly existent. The project did not provide the results I was expecting. I found that the process allowed for me to really understand how important nutrition, diet, and exercise are for my health. I need to consume more food products that contain calcium, potassium, vitamins D, A, E, and K. I also need to look at portions and type of products I am cooking limiting the sodium intake as I was excessively over my DRI. Including more fiber-based fruits and vegetables can help ensure that my body is digesting the nutrients my body needs to function adequately. References Centers for Disease Control and Prevention. (2012). Retrieved from http://www.cdc.gov/nutrition/everyone/basics/protein.html Cespedes, A. (2012). Livestrong. Retrieved from http://www.livestrong.com/article/553038-what-happens-if-my-macronutrient-int

Coffee delight Essay

I agree with Lisas view to a certain extent that the trade cipher is the close to most-valuable component in the marketing plan. chivy has bent-grass a market nonsubjective of two million subscribers by 2015 a target that is very ambitious to come upon a fifth of the forecasted market parcel which is seen as very unrealistic with a ba jell marketing figure and Robert media plc leave compulsion to do a high proportion on research than customary which bequeath cost a attracter more than usual. Another reason why the marketing figure is so principal(prenominal) is that Robertss media is changing from print dress to digital as they seek to arrive at their object of increasing ROCE to 8%.digital media is a new market for the clientele and therefore leave alone lead big research to see what the target markets require and wants are. Although the marketing department had previously won awards for the way it promoted print magazines, notwithstanding was come to tha t the new technology would require a very different approach. As digital is completely different to print media, it plainly selects research conducted. However, Harry is creation stubborn and dismissive stating that the marketing budget is un-important and will not give supererogatory funds.This could therefore mean that the subscriber linees target the injure people and that their quarry to increase the ROCE to 8% could be dented and un-applicable. The rivals of Roberts media plc are already one step ahead of the stemma as they were already launching their let digital magazines within the next sic months and had already started their marketing campaign. This will fork over a big effect on the Roberts media as their targeted customers are already organism targeted by rivals which could therefore mean fewer sales in the future.As the occupation is behind its rivals, a big promotional campaign will be unavoidable in order to attract say-so customers away from rivals. A b ig promotional campaign will require a big marketing budget but is what is needed in order to unwrap beat its competitors in the race for customers. However, I agree with Harry not to digest addition funds to the marketing budget as the financial situation of the argumentation is not very stable at this moment in time. The return on capital has fallen from 10% to 2% meaning that it will not be wisely toinvest as its not really worth it to invest. on with the poor defer of ROCE, the veritable balance is also in a wondering(a) state fallen from 1. 51 to 0. 51. This means for every 50p of current assets the business had ? 1 of liability. Having such a poor financial position will rupture the finance functional and will need to use the scares finance available wisely. To conclude, I certainly agree with Lisa that the businesss marketing budget is the most important feature on the marketing plan.This major change from print to digital will cost a cumulation and will be in need of a big marketing budget to be successful. Also, Roberts media is already behind its rivals on its marketing and therefore will need something big to attract customers. Finally, Harry has set a very ambitious objective and therefore it will need a big marketing budget to be able to fulfil its purpose. Although the financial state of the business is poor, harry will need to help its marketing team and provide which they feel what is needed as the coarse run.